The Customer Proof Platform
We help B2B companies generate customer proof at scale—case studies, testimonials, reviews, and more—directly from conversations they're already having.
100+
Buyer Journeys Audited
50K+
Calls Analyzed
10x
Faster Proof Creation
OUR STORY
We kept losing deals to competitors with worse products.
After building and scaling multiple B2B companies, we noticed something frustrating: great products don't always win.
Buyers were choosing competitors—not because their solutions were better, but because they had more customer proof. More testimonials. More case studies. More logos.
The problem? Generating customer proof is painfully slow. 3-5 case studies per year. Months to get a single quote approved.
So we built a better way.
Every customer conversation contains proof.
Most companies just never extract it.
Your customers are saying amazing things about you every day—on sales calls, onboarding sessions, support chats, and QBRs. The problem isn't that proof doesn't exist. It's that nobody's listening.
MEET ADAM
Your tireless customer proof investigator.
Adam is our AI-powered synthetic buyer. Part researcher, part analyst, part content creator. He works 24/7 doing what no human team could.
Listens
To every customer conversation
Understands
What buyers actually care about
Finds
Proof gaps in your buyer journey
Creates
Case studies, quotes & more
"Think of Adam as the team member you wish you had—one who never sleeps, never forgets, and can turn thousands of customer conversations into actionable proof overnight."
What Adam Delivers
From raw conversations to polished proof—automatically.
Buyer Journey Audits
See exactly where proof is missing across your entire funnel
Testimonials & Quotes
Extract and approve customer quotes with one click
Case Studies
Full case studies generated from customer conversations
G2 & Peer Reviews
Pre-filled review responses for easy customer completion
Persona Studies
Deep-dive reports on what each buyer persona cares about
Competitive Intel
What customers say about you vs. your competitors
THE FOUNDERS
Building what we wished existed
Tech entrepreneur with 20+ years spanning product development to sales to GTM leadership. Serial entrepreneur and co-founder of BoostUp. Now using AI-powered synthetic buyers to revolutionize B2B sales processes.
Life-long entrepreneur who has founded and led several companies, including architecting and building MediLedger, a blockchain for the Pharma industry in use by Pfizer and others. MS from University of Michigan, MBA from Kellogg.
OUR ADVISORS
Guided by Industry Leaders
World-class GTM experts helping us build the future of customer proof
Kerry Cunningham
Former Forrester, Demand Unit Waterfall
Joelle Gropper Kaufman
SaaS GTM, ex-People.ai
Dinesh Nagar
Investor, SaaS scaling
Noah Marks
SVP RevOps, Diligent
Varun Kohli
SaaS CMO, Unicorn scaling
Craig Chappell
CRO, Enterprise sales
Ray Wizbowski
SaaS CMO, Growth exec
See what proof you're missing
Most companies discover 10+ critical gaps they didn't know existed.