Free ROI Calculator
How Much Revenue Is Missing Proof Costing You?
Calculate your proof coverage gap and the revenue opportunity you're leaving on the table.
Your Pipeline Metrics
$
%
Count your: case studies + testimonials + reference customers + G2/peer reviews
How much of your market do you want proof coverage for? We recommend 40%.
Additional Annual Revenue
+$1.5M
by closing the proof gap
Proof Gap
35
you have
+349
gap
384
you need
3.6% of 40.0% target
25% → 32%
win rate
$5.0M → $6.5M
revenue