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Deep dives into B2B marketing strategies, buyer journey optimization, and sales enablement.

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The Confidence Gap

97% of B2B buyers trust peers over vendors. Learn why the traditional sales model has collapsed and how customer proof builds the confidence buyers need to act.

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Framework

The Proof Coverage Model

Discover the direct correlation between customer proof coverage and revenue performance. This data-driven framework reveals how every 10% increase in proof coverage can drive 2% higher win rates—and provides a clear methodology for calculating your proof ROI.

14 Pages4.2 MB