Hear From GTM Leaders Who've Transformed Their Customer Proof
Real stories from revenue leaders at companies like Diligent, Degreed, ContractPodAI, and more.
Customer Proof & Buyer Journey
How revenue leaders are using AdamX to generate customer proof at scale and understand their buyer journey
“Champions would be incredible for evangelizing customers and building our community!”
We could finally hand-pick the right accounts each month and line them up for customer testimonial videos. This would transform how we identify and activate our best advocates.

Deirdre Leone
Chief Customer Officer at ContractPodAI
“We tried paying G2 to deliver reviews – they can't get people motivated. Champions' automation approach is something I'd want to experiment with.”
We've tried working with G2 to generate reviews and it's like they can't get the reviews because they can't get people motivated. So seeing Champions automate this process with personalized, contextual outreach is very valuable. I'm very interested to experiment with it.

Ray Wizbowski
CMO at ECI Software
“Data is the enemy – AdamX extracts the insight that matters!”
More data isn't better. Companies have tons of data sources but aren't getting to the root cause. AdamX extracts meaning from all these data points – extremely powerful.

Noah Marks
SVP of Revenue Operations and Strategy at Diligent
“It's a knife fight out there – AdamX gives us the competitive intelligence to win!”
AdamX helps identify what to fix by comparing us to competition, then tracks whether we fixed it. It's a knife fight out there and this gives us the intelligence we need.

Doug Pullman
VP of Marketing at Fishbowl
“It's a knife fight out there – AdamX gives us the competitive intelligence!”
AdamX helps identify what to fix by comparing us to competition, then tracks whether we actually fixed it or if competitors did even better. It's a knife fight out there and this gives us the intelligence we need.

Doug Pullman
VP of Marketing at Fishbowl
Customer Proof at Scale
Generate case studies, testimonials, and G2 reviews automatically
“Champions would be incredible for evangelizing customers and building our community!”
We could finally hand-pick the right accounts each month and line them up for customer testimonial videos. This would transform how we identify and activate our best advocates.

Deirdre Leone
Chief Customer Officer at ContractPodAI
“We tried paying G2 to deliver reviews – they can't get people motivated. Champions' automation approach is something I'd want to experiment with.”
We've tried working with G2 to generate reviews and it's like they can't get the reviews because they can't get people motivated. So seeing Champions automate this process with personalized, contextual outreach is very valuable. I'm very interested to experiment with it.

Ray Wizbowski
CMO at ECI Software
“Champions Module eliminates our need to hire a community manager!”
I've been wanting to hire a community manager for two budget cycles now, and this would eliminate the need to hire at that managerial level. It's like having a team of AI agents executing what would typically require a full-time hire. This solves a huge pain point we've had for years.

Deirdre Leone
Chief Customer Officer at ContractPodAI
“We're looking at efficiency, risk reduction, and cost savings all in one!”
Champions delivers efficiency, reduces risk, and cuts costs all in one solution. We're only getting one or two or maybe three champions when we could get ten. This tool solves for all of that – we can now systematically identify and engage multiple champions per account instead of manually managing just a handful.

Deirdre Leone
Chief Customer Officer at ContractPodAI
“When I saw Champions in action, I needed it immediately!”
My immediate reaction when I saw this was 'I need this today.' It solves problems we didn't even know we could automate. This is incredible – it's solving most of our customer advocacy pain right now, from review generation to competitive intelligence, which is something we really struggle with.

Deirdre Leone
Chief Customer Officer at ContractPodAI
“We were missing 80% of our potential advocates!”
We are not canvassing all of the champions across an account – we're only getting one or two or maybe three when we could get ten. Champions finds every champion across every account, not just the obvious ones. The comprehensive discovery alone is game-changing for our advocacy efforts.

Deirdre Leone
Chief Customer Officer at ContractPodAI
“The personalization is so targeted our advocates feel genuinely connected!”
The personalization is incredible. Champions references actual quotes from our customer calls, mentions their specific pain points, and creates content so targeted that our advocates feel genuinely connected to the material. It's transformed our customer advocacy from a resource drain into a competitive advantage.

Deirdre Leone
Chief Customer Officer at ContractPodAI
Buyer Journey Intelligence
Audit your buyer journey and competitive positioning
“Data is the enemy – AdamX extracts the insight that matters!”
More data isn't better. Companies have tons of data sources but aren't getting to the root cause. AdamX extracts meaning from all these data points – extremely powerful.

Noah Marks
SVP of Revenue Operations and Strategy at Diligent
“It's a knife fight out there – AdamX gives us the competitive intelligence to win!”
AdamX helps identify what to fix by comparing us to competition, then tracks whether we fixed it. It's a knife fight out there and this gives us the intelligence we need.

Doug Pullman
VP of Marketing at Fishbowl
“It's a knife fight out there – AdamX gives us the competitive intelligence!”
AdamX helps identify what to fix by comparing us to competition, then tracks whether we actually fixed it or if competitors did even better. It's a knife fight out there and this gives us the intelligence we need.

Doug Pullman
VP of Marketing at Fishbowl
“It's already distilled and easier to spot patterns among user personas!”
The difference between AdamX and what I think is useful for us is that it's already distilled. It's not about our team going through recordings and extracting verbatims, but it's already all condensed in the same spot. This is a competitive advantage over doing qualitative research, because the most expensive thing for us is to recruit users for so many different user personas that would be statistically significant.

Lucia Gastélum Dourritzague
Product Manager at Telefonica/MovieStar+
“This would help me identify gaps in the buyer journey immediately!”
I think this looks amazing. This would help me identify the gaps in the buyer journey immediately, which I think would be huge value for me to shortcut where I need to fix.

Keith Fenner
CRO at Morae
Sales Coaching & Team Performance
How sales leaders are using AdamX to transform their coaching and improve team performance
Sales Coaching Transformation
AI-powered call analysis and rep coaching
“This is music to my ears – AdamX solves my biggest frustration with Gong recordings!”
One of my biggest frustrations has been I don't have time to listen to all these Gong recordings. This is really helpful. Every manager would benefit tremendously from this.

Eric Lossbroek
Chief Revenue Officer at Degreed
“AdamX delivers what I've been asking vendors for years!”
What I've asked every vendor is tell me who my best rep is, tell me what the best call looks like. I've listened to bad calls where the customer still buys, and great calls where they don't.

Noah Marks
SVP of Revenue Operations and Strategy at Diligent
“The potential is limitless – it's one of the coolest things I've seen!”
This could be like a prerequisite for any new hire before they go live. They have to go through and make sure that they can sell to the buyer. I'm very excited about this – it has so much value for addressing our biggest challenges with pipeline and enablement.

Noah Marks
SVP of Revenue Operations and Strategy at Diligent
“Nobody has time to listen to calls – AdamX identifies team-wide issues!”
The tool makes it easy to identify team-wide issues versus individual rep issues. When everyone has the same problem, it's a program thing we need to fix together.

Michael Thome
SVP Sales at ContractPodAI
“This is music to my ears – AdamX solves my biggest frustration!”
Look, honestly, this is music to my ears. Because one of my biggest frustrations in this job has been I don't have time to do all these Gong recordings. I'm busy enough as it is. So this is really, really helpful to me. I'm sold on this. I think it's wonderful technology. I would benefit tremendously from this type of thing

Erik Lossbroek
Chief Revenue Officer at Degreed
“You're way ahead of what others are working on!”
After seeing what others in the market are building, AdamX is way ahead of what they're thinking. This is interesting and I'm very interested in looking at this because we have reps that are not being coached well at the moment. You're awesome, man.

Nick Bonfiglio
CEO at Syncari
“I'm literally getting goosebumps – this is amazing!”
The synthetic buyer approach sounds amazing for personalized coaching – it gives us buyer-perspective analysis without having to listen to hundreds of calls. AdamX's synthetic buyer technology provides incredible personalized coaching insights that we've never had before.

Sheetal Deshmukh
Operations Manager at ContractPodAI
“Data is the enemy – AdamX extracts the meaning!”
Data is the enemy. It's a false idol. More data isn't better. The problem is companies have tons of data sources but they're not getting to the root cause of what it's really telling you. You're able to extract meaning from all of these data points – this is actually extremely powerful.

Noah Marks
SVP of Revenue Operations and Strategy at Diligent
“This is the future of lean, AI-powered business building!”
Wow, that's incredible. I want to do the same in terms of how I am building and thinking about the business as well – how can I do it with as few people as possible and manage as little as possible? This is fantastic.

Maria Sander
Business Leader & Consultant
Show 24 more testimonials
“Finally a solution for our coaching problem!”
We have reps that are not being coached well at the moment, and this looks like exactly what we need. You've built something way ahead of the competition while staying cash flow positive – that's the kind of innovation we want to partner with.

Nick Bonfiglio
CEO at Syncari
“I didn't think this was possible!”
I didn't think that this was possible. Like I didn't even know that this type of thing could be done right. It reset my expectations for even what the way I was thinking about AI and the way that I was envisioning incorporating it.

Noah Marks
SVP of Revenue Operations and Strategy at Diligent
“Perfect timing for our AI product launch tracking!”
What would be incredible is to see the sentiment of our new AI product launch in July. What we don't have at a holistic level is buyer sentiment, and we're struggling with that. For us to be able to share these golden moments with our product team more frequently would be a game changer.
Nika Mamczak
Director of Revenue Enablement at Degreed
“This research would take my team at least a month!”
This research in the past would take my team at least a month period of time to get a portion of this data. So with this it's just like one click away. This is amazing. I would love to know more about this for sure. This is so interesting!

Liping Zhang
Revenue Operations at Integral
“Golden moments are game-changing for product teams!”
These golden moments are really helpful for people like me in enablement to see if people are being successful with customer calls. But the product team, like that's a really great hook in because I know it's hard for the product team and even the marketing team to get feedback from reps.
Nika Mamczak
Director of Revenue Enablement at Degreed
“Impressive technology that delivers real insights!”
Impressive… Yeah, that makes sense. The practicing component is solid, and this addresses the core challenges we're facing with consistent performance measurement.

Navid Zolfaghari
CRO at Zapier
“AdamX provides the balanced coaching approach we desperately need!”
I was impressed with the ability for us to focus on some of the really good, solid things that people are doing because they need that positive feedback, too. This focuses on golden moments and the good things, not just coming out blazing with everything you're doing wrong.

Laura Vautour
VP of Operations at Diligent
“AdamX scales enablement regardless of team size!”
I love all the stuff that you showed us with the top rep. Like just the analytics, the proactive investigation. I was on a team of 40 people at Square. I'm on a team of two at Degreed. It doesn't matter where you're at and what size your enablement team is. You can't do that today without AdamX. So I love that stuff.
Nika Mamczak
Director of Revenue Enablement at Degreed
“We need a structured way to hold ourselves accountable!”
We've invested heavily in comprehensive enablement for our product portfolio, but we want to improve our ability to sell our non-core products. This seems like it could be a great way to measure and improve the efficacy of our enablement efforts – a structured way to hold ourselves accountable.

Christopher Li
VP of Product at Xactly
“This addresses multiple critical areas we're struggling with!”
AdamX addresses multiple critical areas – the content piece, early buyer marketing journey, SDR performance, and sales enablement. The question every revenue leader asks is: how do you make sure your SDRs and reps are consistently saying and doing the right things? This is very, very interesting what you built.

Mary Vue
CMO at Syncari
“This democratizes insights across the entire business!”
This democratizes the insights of the business to the rest of the business and everybody's now going to get on the same page. Anybody that needs to understand the interactions that are happening with any sort of audience can benefit – product managers, marketing teams, executives.

Noah Marks
SVP of Revenue Operations and Strategy at Diligent
“That's actually magical – AdamX finds patterns organically!”
What we've been doing is taking call summaries and running them through ChatGPT or Claude to summarize pain points. AdamX does this organically and finds patterns without us telling it what to look for – that's extremely powerful.

Doug Pullman
VP of Marketing at Fishbowl
“The concept is fantastic – you've identified the moments that matter!”
The use case is spot on with what needs to happen. When call recorders came out, you started mapping out the hours and realized there's no way you can listen to everything and still have a family. What you've identified here is the moments that matter. We do customer journey mapping but we're not involved in those moments.

Cuyler Owens
CRO at TrustRadius
“AdamX makes insights much more accessible than Gong!”
This feels very approachable to me, the coaching moment. I find it really hard to get actionable insights from Gong – I've just never been able to quickly get there. AdamX makes it much more accessible. Instead of being another metric or data point, it's more about passing them a very specific coaching moment.

Marlene Levy
VP of Operations and Strategy at Diligent
“Very quick to validate opinions at board and C-suite level!”
That's a very, very smart piece of tech. I can see very clearly it's very quick if you're getting questions at a board level or a C suite level, very quick to validate opinions. Independently validated.

Craig Chappell
Fractional CMO at Morae
“AdamX provides the practice element and progress tracking we desperately need!”
Until reps get comfortable with new plays and messaging, we lose opportunities – this solves that problem. We were desperately looking for a way to give our team the practice they need while tracking their progress, and AdamX delivers exactly that.

Carol Murphy
VP of Sales Enablement at Diligent
“The aggregation of data supports voice of customer to product!”
This is very, very valuable. I think it's the aggregation of that data that supports the feedback from voice of the customer to product that as we are developing our products, it would be very valuable.

Deirdre Leone
Chief Customer Officer at ContractPodAI
“It's not feasible doing ongoing analysis by sampling Gong calls manually!”
It's not feasible doing ongoing analysis by sampling and looking through Gong calls and trying to assign ratings manually. AdamX gives us a very good, quick way of tracking progress and measuring how much we've moved the needle.

Chuma Keswa
Revenue Transformation Lead at Trinet
“Our reps are driving me crazy with their coaching gaps!”
Our reps are driving me crazy with their coaching gaps, but the beautiful part about AdamX is now you can directly go to the clips as evidence. That allows you to fix things rather than just pull your hair out with the frustration.

Deirdre Leone
Chief Customer Officer at ContractPodAI
“We don't have a way to measure progress – AdamX gives us benchmarking!”
We don't have a way to measure progress, and AdamX would give us the benchmarking and external data to validate we're going in the right direction. Otherwise we're just guessing – this is a very good, quick way of checking where we are and if we've moved the needle.

Chuma Keswa
Revenue Transformation Lead at Trinet
“This is the next evolution – from recording to meaning!”
The last decade was the decade of making call recording solid workbench, like everybody has the recording and the next decade would be about meaning extract – meaning extract, coachable moment, golden moment, and even doing role play.

Noah Marks
SVP of Revenue Operations and Strategy at Diligent
“AdamX provides pure qualitative analysis of our people!”
Most other tools give you look-back quantitative data that doesn't tell you why your pipeline didn't convert – this actually shows you what to fix. We finally have a solution that goes beyond the numbers and gives us real insights into what our people need to improve.

Marlene Levy
VP of Operations and Strategy at Diligent
“The hours and hours we spent digging this information out manually!”
I can tell you the hours and hours we spent just digging some of this information out manually. The way AdamX presents this data is much readier to share with leadership – it was not the best use of my time doing it the old way. This is so much more useful and efficient.

Chuma Keswa
Revenue Transformation Lead at Trinet
“AdamX solves the problem reps won't admit they have!”
Reps do not listen to their calls because they don't want to listen to their calls, but they do want to learn from their conversations. And that's the big difference. This is pushing to them the important value that Gong originally had, which is you don't have to take notes on the call.
Nika Mamczak
Director of Revenue Enablement at Degreed
Ready to Join These Success Stories?
See how AdamX can transform your sales team's performance.