Hear What Proof Buyers Actually Ask For
TopRep analyzes every sales conversation to understand what proof points buyers request—and what your team can't provide.
Your Calls Already Contain the Answers
Every objection, every question, every hesitation in your sales calls is a signal about what proof buyers need. TopRep extracts these signals at scale.
= Proof Gap
= Trust Gap
= Positioning Gap
= Confidence Gap
What We Analyze
Deep analysis of every conversation to surface proof demand patterns.
Proof Requests
Every time a buyer asks 'Do you have customers in our industry?' or 'Can you show me ROI data?'
Objection Patterns
When buyers say 'Your competitors showed us...' or 'I'm not sure you can handle our scale'
Trust Signals
Moments when buyers ask for references, want to speak with existing customers, or need validation
Competitive Mentions
What competitors get credit for, what proof they're showing, and how you're positioned
Champion Building
When internal advocates need ammunition to sell internally—and what proof would help them
Stage-Specific Needs
How proof requirements change from discovery to demo to negotiation to close
How TopRep Surfaces Insights
Every objection becomes an actionable insight. Every question reveals a content gap.
Insight Cards
Recurring Objection: Enterprise Scale
Flagged in 8 calls this week • High Impact
"We love the features, but my VP is worried about whether you can handle 50k+ concurrent users. Do you have any proof of scale for a company our size?"
Live Signal Stream
"Is there a comparison guide vs Salesforce?"
"My security team is asking for SOC 2 Type II reports?"
"Do you have any healthcare customers?"
"Can you provide a reference from a Fortune 500?"
4 proof gaps identified in the last hour
Connects to Your Conversation Intelligence
15-minute read-only integration. No changes to your workflow.
What You'll Receive
Data-driven insights to inform your proof strategy.
Top 20 Proof Requests
The most common proof points buyers ask for, ranked by frequency and deal impact.
Gap Analysis
Which proof requests your reps can't fulfill—and how often it's costing you deals.
Rep Comparison
Which reps have strong proof arsenals vs. which are struggling—and why.
Competitive Intel
What proof competitors are deploying against you and how to counter.
See TopRep in Action
Get a personalized walkthrough and see how TopRep extracts actionable insights from your calls.