Framework
The Proof Coverage Model
Quantifying the ROI of Customer Proof Investment
14 Pages
4.2 MB
12/7/2025
About this Resource
Discover the direct correlation between customer proof coverage and revenue performance. This data-driven framework reveals how every 10% increase in proof coverage can drive 2% higher win rates—and provides a clear methodology for calculating your proof ROI.
What you'll learn:
- The Proof Coverage Formula: quantifying proof-to-revenue impact
- How 10% more coverage translates to 2% higher win rates
- Calculating the revenue value of your proof investments
- Identifying high-impact coverage gaps in your proof portfolio
- Building a systematic approach to proof generation and deployment
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