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Deep dives into B2B marketing strategies, buyer journey optimization, and sales enablement.

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The Confidence Gap

97% of B2B buyers trust peers over vendors. Learn why the traditional sales model has collapsed and how customer proof builds the confidence buyers need to act.

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Reports

The Confidence Gap

97% of B2B buyers trust peers over vendors. Learn why the traditional sales model has collapsed and how customer proof builds the confidence buyers need to act.

12 Pages3.8 MB