Insights & Updates

All Posts Updates Resources Insights Customers Playbook Product Updates Article

January 21, 2026

How to Find Your Hidden Champions: A DIY Playbook

A practical guide to identifying customer advocates from your sales and CS calls. Find champions hiding in your call recordings without begging CS for nominations.

AdamX TeamMarketing Team

The Power of Listicles: Boosting SEO and Buyer Decision-Making

Playbook

7/10/20244 min read

The Power of Listicles: Boosting SEO and Buyer Decision-Making

In today’s fast-paced digital landscape, buyers are constantly seeking information to guide their purchasing decisions. They want to understand the space, identify the key players, and compare their...

Neel Kamal

Playbook

7/8/20243 min read

Free your content, Free your sales

The traditional practice of gating content is increasingly misaligned with the behavior of today's buyers, who prefer to control their informational journey. As gating loses its effectiveness, a...

Neel Kamal